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MOVIE CLIPS The tikit wears PRADA Bounds testing the tikit in all the right places |
 $$$$$$CREEEEEEEEEEEECH! The Devil wears small wheels! Following our BF Customer Evangelist's 2007 tikit on Trial experiment in NYC, we're now boldly going where few cyclists have gone before - ushering our little wheels into some high end locations, like that swank PRADA store on NY's 5th Avenue. So what happened? We were welcomed in by a suited teenager with a DiCapreo visage and told to park it over there by the $800 bags, on the plush beige carpet. "I suppose my tires are no dirtier than a pair of shoes," said the Galfromdownunder, noting that pooches don't poop in passing lanes. From there, our card-carrying Customer Evangelist hob nobbed with the platinum-card-carrying hedgefunders and lunching ladies, and scored herself a paid of bargain sandals for not much more than the fugly but funky Keens SPD Commuters on her wishlist. |
 Pictured right: Fashionable (and slightly shameful) commuting to the Irish Hunger Memorial in a $20 stretchy flapper dress, perfect for biking, and coincidentally, not from PRADA. Wait! That water bottle sock doesn't match that bike! We suspect that when you *look* like you buy cool tools like folding bikes, you'll be welcome anywhere. So the rule? Dress to impress - the princess pink tikit and matching floral Giro Skyla helmet were the clinchers. It didn't hurt that mid-recession, the Abercrombie & Fitch next door were getting all the passing traffc due to a personal appearance by their shirtless posterchild whatsisname. Wherever our customers go, a Bike Friday should go with them, from Alaska to Botswana and the sale rack at PRADA. Personal transportation should know no bounds ... Watch this space for the tikit on Trial in Robert DeNiro's eatery, Locanda Verde ... Send svelte scuttlebutt to Fred's perch at blog@bikefriday.com |